The web is a market featuring 1000 of products and services that are available from around the globe. With the advent of internet access, it is now a standard for every home, shopping on the internet and e-commerce is also becoming a trend. Get more info?

Therefore, any internet user might be a potential purchaser or customers. For an online consumer, the first thing that comes to mind upon entering any e-commerce site is: Can I trust the website? Does the website have some kind of security certificate that protects the site? Be aware that trust and confidence is essential to make the sale. The benefit of a web-based company is the ability to reach any customer all over the world at all times and cost-effective maintenance and operation.

One of its disadvantages is that clients could doubt the credibility of an organization or good quality of the product when they’ve never seen it in person. Another visiting threat is that people may hesitate to share private information due to the fear that it won’t be protected and will not be disclosed. Due to the high rate of ID and credit card fraud, customers may hesitate to provide financial details. It is possible to reduce the security risk and ultimately results in the rate of conversion to increase.

Becoming a better online business involves gaining trust, confidence and respect. The severe reality is that it is possible to lose a sale within a short period of time in the event that a consumer believes the site is unsecure and can’t be trusted. One way to avoid shopping cart abandonment is to present them with the mark or prove that your company’s website has security. Secure Sockets Layer protocol or SSL technology was created to protect transactions of personal and economic information on the web.

Security certificates are now crucial for online stores, as they act as passports and evidence that a business is legal and the information is safe from access by unauthorised persons or hacker attacks. Security certificates run by security and certification. Every browser is aware of SSL secure certificates and certifiability can occur when the client PC requests it. If the website uses a security certificate that displays a yellow padlock at the bottom right of the screen.